Frequently asked questions

As a highly specialized HVAC Digital Marketing service provider , it has never been our objective to have hundreds or thousands of clients… And although we receive a high number partnership requests, we only work with clients who meet the following criteria.

- You (and your business) are a good fit for us and our team.

- You are a high quality service provider with an excellent reputation.

- You already have an established business which is already making sales.

- You’re serious and excited about creating growth inside your business.

- We are certain your business could benefit from our services and that we can produce a high-level of ROI for you.

- And finally…. We only work with businesses who are looking for a long-term partnership, who have long-term vision, and… who want to position themselves as the obvious and only choice for their HVAC services for the long term.

If you’re not looking to play long-term, not only are we NOT the right fit for you, but many of the best marketing opportunities in general probably aren’t the right fit either. Unsure about whether we’re a good match but you’d like to at least explore the possibility or potentially working with us? Get in touch with us today!

“Results” are relative depending on your business’ specific goals and also the competitiveness within the area.

For some clients, results can be seen and experienced in only 30 to 90 days. Conversely, we have clients in highly competitive markets… where it takes longer to rank in first place for the keywords they want to focus on. Therefore, we typically advise three to six months for SEO, although many of the other quick-start strategies we implement can (and will) produce results almost immediately. 

We charge a monthly retainer fee for our services. That retainer fee is built based on the number of hours required each month to complete the work to achieve your specific business outcome. Fees are due at the beginning of every month to retain our agency. Our services are not expensive starting at $2000 per month, but still not ideal for everyone. Each projects individual pricing is based on it’s complexity, your competition, your current positioning and other key factors.

We aren’t your typical “SEO Service” we play for real…. Here’s the thing: SEO Service providers are a dime-a-dozen and there are very few real “pros”… And we place a great level of pride in the fact that although we’re a small, boutique agency… We are consistently referred to and recommended for our unique ability to play in some of the most challenging, and competitive markets and locations against some of the biggest international agencies. We are not the “right” partner for every single business, but for those businesses we DO partner with, we are their unseen competitive advantage. We’re for serious businesses looking for serious results.

If we determine your business is an ideal fit for and we both agree on a partnership, the next step is to begin our proprietary onboarding process. During this phase we will collect all the pertinent information and laying the groundwork (or foundation) which our entire long-term strategy will be built upon. Also, it is during this phase we need our partners to be especially engaged with us, because this is one of the only times during the process where we will ask you to take some action for us (which most SEO providers skip) which will both expedite and amplify the rankings, results, and ROI we will produce for you.

There are a few different reasons. First, SEO is not an instant fix, it’s a long term play, so clients who need results yesterday and are stressing every month about paying the bills and ultimately paying me are not a good fit. I do SEO the right way and it takes time.

Second, I want reputable long-term clients who I can really help. If someone is looking to make a “quick buck” and get out, I’m not their guy, and any company making $300,000 or more is likely in it for the long term.

Do I make exceptions? I sometimes make exceptions for referrals from my current clients. The only other exception I make is for HVAC Websites, I am willing to work with companies making under the $300,000 mark. However, if the company has a bad reputation, I will simply refuse.